Our history – Over 100 years – Of innovative medical skin science

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For more than a century Beiersdorf, the company behind Eucerin, has been associated with groundbreaking innovation in skin care formulas. From the beginning, research and product development at Eucerin has been inseparable from dermatological research.

The foundation of Eucerin

Founder of Beiersdorf – Paul C. Beiersdorf
Every Eucerin product is based on intensive research and close collaboration between pharmacists and dermatologists - right from the beginning.

The brand’s origins are in a pharmacy, that of Paul C. Beiersdorf in Hamburg.

In 1882 Paul C. Beiersdorf applied for a patent for a new type of medical dressing and in so doing founded the Beiersdorf Company. Eight years later, he sold the business to fellow pharmacist Oscar Troplowitz who began to manufacture products under the Beiersdorf brand name. Close cooperation with pioneering dermatologist Paul Gerson Unna meant that these products were inspired by and based on the very latest research of skin.

This combination of research and development runs through our history, right up to the present day.

It means that every one of our products is both scientifically relevant and proven for tolerability and efficacy, providing you with reliable solutions for different kinds of skin issues and problems.

Revolutionising skin care for over a century


Dr. Lifschütz applied for a patent for Eucerin to produce a stable emulsion.
The first Eucerin range.

In the year 1900, young chemist Isaac Lifschütz filed a patent for an emulsifying agent, which he named Eucerit - inspired by the old Greek word for “the beautiful wax”. Dr. Lifschütz´s development of Eucerit can be seen as a medical revolution of its time. Eucerit was the technological base to develop for the first time stable water-in-oil emulsions. It also formed the basis of all Beiersdorf products at that time. Prof. Unna was particularly impressed with the properties of the resulting ointment:

Eucerin Ointment is agreeable for the pharmacist due to its stable and smooth consistency, it is easily prescribed by the doctor and it creates a good feeling for the patient due to its smoothness and cooling effect.

1950 - 1960

pH5 Eucerin Ointment
It was not until 1950 that the next Eucerin product appeared: pH5 Eucerin Ointment. The product was created for the purpose of working in an alkaline milieu, a real innovation in those days since it was the first product that guaranteed preservation and restoration of the acid protection skin layer, which is highly relevant even today.

1970 - 1980

Eucerin pH5 Lotion and Cream
The first Eucerin product range suitable for use on all skin areas, especially suitable for use on sensitive skin. By offering this range at that time Eucerin established a holistic medical skin care program to sustain and protect skin´s health. Designed specifically for sensitive skin, it is still recommended today by doctors worldwide for a range of skin issues due to its tolerability and skin protective efficacy.

The first Eucerin pH5 range was solely recommended for the treatment of skin diseases in the surgery.

1991 - 1994

1991 - Eucerin Sun Care
The first Eucerin products which are clinically proven to actively strengthen the skin against sun allergies. Their two-phase prophylaxis system is a major breakthrough in sun care, both strengthening skin's protective barriers against UVA stress and reducing inflammatory skin responses.

1992 - Laceran
In this year, a range of urea-based products was launched under the LACERAN brand name, specifically for the treatment of very dry skin conditions. Urea exists in all body fluids and tissues, and is an important part of skin's natural moisturising factor. In many dry skin conditions, natural Urea levels are reduced, leading to further moisture loss. By replenishing this active ingredient, Laceran effectively relieves itching and skin dryness.

1994 - Laceran Omega
An extension of products containing Omega-6 fatty acids, specially developed for the adjunctive care of Atopic Dermatitis. These natural fatty acids strengthen skin’s protective barrier and reduce moisture loss, which in turn soothes and nourishes rough and dry skin.

Read more about the idea behind Eucerin AtopiControl and its development.

1995 - 1999

Print advertisement for Eucerin pH5 Shower Oil in 1995.

1995 - Eucerin pH5 Shower Oil
A true innovation: Eucerin Shower Oil prevents the skin from drying out, while cleansing it with extra mild surfactants.

1996 - Eucerin Hydro Balance and Lipo-Balance
By launching Eucerin Hydro Balance and Lipo-Balance, Eucerin took the first step to offer a dermocosmetically relevant solution for extremely sensitive facial skin.

For more than a decade, the Eucerin Q10 ACTIVE range for sensitive skin is effective against the first signs of ageing.

1998 - Eucerin Q10 Anti-Wrinkle Cream

The first Eucerin product to feature Coenzyme Q10, and offer a solution for sensitive, ageing skin. This naturally occurring substance stimulates energy production in cells. Q10 products from Eucerin help to improve the regeneration of sensitive skin, and reduce the depth of fine lines and wrinkles.

Read more about the idea behind Eucerin Q10 ACTIVE and its development.

1999 - Eucerin Re-balance
The first Eucerin product range to contain active ingredient Fucogel, strengthening resistance against external irritants, and perceptibly calming hypersensitive skin.

Print advertisement in 1999.

1999 - Eucerin Blemished Skin
Recognising that acne-prone skin is not just a problem for teenagers, Eucerin launched a range of products specifically for the needs of adults suffering from acne-prone skin. It works by targeting the problem where it originates – in the follicle – while at the same time making sure skin does not dry out.

With such properties, Eucerin products are ideal for the care of blemished skin while undergoing drug treatments.

Read more about the idea behind Eucerin DermoPURIFYER and its development.

2000 - 2005

2000 - Eucerin Vital
The Eucerin Vital range was developed specifically for the needs of mature skin, which loses elasticity especially after menopause. Highly potent Retinol was used as the key active for this range.

2004 - Eucerin Modelliance
The first Eucerin anti-age product to “remodel” and firm facial contours. Its formula with the combination of Ginkgo Extract and Ursolic Acid stimulates skin's own production of collagen and reduces wrinkles.

2005 - Eucerin Anti-Pigment Fluid
The first Eucerin product to reduce the appearance of spots and skin hyperpigmentations through the action of Dioic Acid, which influences skin's melanin production.

2005 - Eucerin Anti-Redness
The first Eucerin product range to reduce the appearance of redness. It features Licochalcone A, which soothes skin, and green concealing pigments, which neutralise redness. This was one of the first ranges of dermo cosmetic products clinically proven to provide immediate and long-term relief to skin prone to redness, diffuse flushing and visible capillaries.


2006 - Eucerin Hyaluron-Filler

This revolutionary range was inspired by dermatological Hyaluron Acid injections to fight wrinkles and is one of the most successful anti-ageing ranges in pharmacies.

The products plump up wrinkles thanks to a combination of the active ingredient Hyaluronic Acid, which intensively moisturises skin to smooth the surface texture and reduce lines and wrinkles, and Saponin, which stimulates the skin’s own hyaluron-synthesis.

2008 and 2010

With the launch of the Eucerin DermoDENSIFYER range in 2008, Eucerin strengthened its anti-ageing competence.
Since 2010 Eucerin has provided deep moisturising face and body care with the Eucerin AQUAporin ACTIVE range.

2008 Eucerin DermoDENSIFYER
The first Eucerin product to redensify and renew the look of ageing skin - without chemical peeling. The formula combines Apiaceae-Peptides and naturally derived Arctiin to reinforce skin's structure and support collagen production, while giving it a more youthful, radiant appearance.

2010 Eucerin AQUAporin ACTIVE
Inspired by a Nobel Prize discovery, this was the first Eucerin product range to support skin's natural moisture network by creating new Aquaporins. These protein-based channels, located in cell membranes, control water transfer in and out of the cells. Key ingredient Gluco-glycerol is biologically identical to the molecules that stimulate skin's Aquaporins and works to restore the natural flow of moisture towards its surface. This is a breakthrough in deep moisturisation.

2010 - Eucerin Men
Male skin is different to female skin – and so are men’s skin issues. Many are related to the process of shaving, which causes irritations, rashes and micro-cuts.

Eucerin Men was specially developed to overcome such shaving problems. Thanks to anti-bacterial Silver and the anti-inflammatory agent Licochalcone A, it fights shaving irritations effectively.

Male skin is different to female skin - Eucerin offers a complete range for its specific needs.


Combining the Aquaporin Technology with the well-known key active Urea is now key to the Eucerin Complete Repair range.
Dry skin is one of the most common skin concerns. Urea-based lotions are Eucerin´s solution – for almost 20 years.

Eucerin Complete Repair
After Laceran products were integrated into the Eucerin brand back in 1996 and following almost 20 years of success with urea-based lotions and creams,
It was time for a step-change in formulation technology: the integration of the Aquaporin technology into dry skin body lotions.

This new - and Eucerin’s most advanced - skin care for dry skin provides a complete solution for the relief of problems associated with severely dry skin. It fights not only the symptoms, but also the three main causal factors: a deficiency of moisture-binding substances (NMF), a lack of barrier lipids (Ceramides) and a weakness of the skin’s own moisture network (Aquaporins).


The Eucerin DermoCapillaire range was developed for the most common scalp and hair problems.
The Eucerin Even Brighter range is clinically proven to reduce the appearance of dark spots.

Eucerin DermoCapillaire
Based on the discovery that most of hair problems have their origin in a micro-inflammation of the scalp, Eucerin researchers developed a range of treatment regimens for the most common scalp and hair problems. Thanks to the key ingredient Licochalcone A, micro-inflammation of the scalp is relieved and – in combination with complementary, specific actives - the scalp is restored to a healthy-looking condition.

Eucerin Even Brighter
A new generation of highly effective skincare against hyperpigmentation.
Based on their deep understanding of the molecular biological processes that underlie pigmentation disorders of the skin, Beiersdorf researchers discovered that B-Resorcinol is able to reduce the production of melanin at its source, resulting in a more balanced pigmentation.

Eucerin Skin Institute
The first Eucerin Skin Institute opens in Hamburg providing an opportunity to get closer to Eucerin's medical skin care expertise. It offers skin analysis, personal consultation and a range of treatments. For this, Eucerin has developed a very own Skin Code Reader which can determine an individual's unique skin code and then use it to develop highly tailored care and treatment plans.

The heart of Eucerin – Hamburg based Eucerin Haut Institut.


The clinically tested Eucerin Volume-Filler range has been designed to target specific layers of the skin where a loss of volume occurs.
Eucerin AtopiControl products are especially developed for dry and irritable skin and for atopic skin during inactive phases and when flare-ups occur.

Eucerin Volume-Filler
As they get older, consumers realize that wrinkles are not their predominant ageing issue any more. It’s more about sagging skin and loosing facial contours.

For such consumers, Eucerin Researchers have developed the Volume-Filler range of products. Three active ingredients target specific layers of the skin to restore volume and redefine facial contours.

Eucerin AtopiControl
Since the launch of Laceran Omega back in 1994, Omega-6 fatty acids have been proven to be effective for the basic care of atopic skin.

With the discovery of the anti-inflammatory action of Licochalcone A and the anti-bacterial efficacy of Decandiol there was the opportunity to develop a range of products which fulfill the needs of dermatologists and pediatricians: providing effective skin care solutions in all phases of Atopic Dermatitis.


The mild Eucerin In-Shower Body Lotion formula enhances skin regeneration and repair.
The two Eucerin Hypersensitive skin ranges are Eucerin UltraSENSITIVE and Eucerin AntiREDNESS.

Eucerin Hypersensitive Skin ranges

In developing the Eucerin Hypersensitive Skin ranges scientists at Eucerin focused on the condition's three consistent symptoms, collectively known as the Hypersensitive Skin Triangle: a compromised skin barrier, hyper-reactive sensory fibres in the epidermis and reddened skin, often caused by inflammation.


They tested over 800 active ingredient combinations for Eucerin UltraSENSITIVE and Eucerin AntiREDNESS before they found an innovative sensitivity regulator called SymSitive*. It has been proved to instantly reduce over-reaction to stressors while balancing its sensitivity tolerance threshold.


The AntiREDNESS products also contain the natural anti-inflammatory and anti-oxidant, Licochalcone A.


All the products in the Hypersensitive Skin ranges are 'pure' formulas, meaning they only contain a limited number of ingredients and all are free from preservatives (including parabens), paraffins, fragrances, alcohol, colourants and emulsifiers.


Packaging also plays an important role in keeping the ranges pure. All products use anti-contamination packaging to protect the formulas from impurities and oxidation.


* =reg.tm of Symrise AG, Germany


Eucerin In-Shower body lotion

Eucerin In-Shower Body Lotion was developed in 2014 in response to customers' requests for a convenient in-shower dermo cosmetic lotion for sensitive and problematic skin.

The mild formula, with its special hydrodispersion technology, contains Dexpanthenol, an extremely effective moisturiser that enhances skin regeneration and repair. It improves hydration of the outermost layer of the skin, reducing trans-epidermal water loss and maintaining skin softness and elasticity.

What next?

Beiersdorf Research Center in Hamburg, Germany.

Today, we are recognized as one of the world’s most trustworthy skin care brands. Our commitment to advanced research and superior product quality is as strong as ever. Our starting point and focus is always on skin, and through a greater understanding of its structure and functions we are looking forward to a future of discovering new actives and ever more effective solutions.

Our brand values

Pioneers in skincare

We deliver a holistic dermo-cosmetic approach to protect your skin, keep it healthy and radiant.

Recommended by dermatologists

We work together with leading dermatologist and pharmacist partners around the world to create innovative and effective skincare products they can trust and recommend.

Committed to innovation

For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.